For the past seven years, they've been supporting two separate digital comics storefronts in Comixology and Kindle Comics. It's easy enough to understand Amazon's rationale here.

Upon launch, will redirect to the comics shopping experience on Amazon and the updated Comixology app will launch.' Earlier in February, a Comixology email announced to subscribers, 'We are excited to announce that the team-up with Amazon is launching soon. In recent months, Comixology had been teasing an upgraded app and website that would be more fundamentally linked to the Amazon ecosystem. The same can't be said with the new update. Users had the option to link their Comixology and Amazon accounts (thereby enabling comics purchased on Amazon's Kindle Store to transfer over to Comixology), but for the most part the reading experience didn't fundamentally change compared to the pre-Amazon days. Up till now, Comixology had existed as a largely independent entity under the Amazon umbrella. The current Comixology controversy is essentially the end result of the company being acquired by Amazon in 2014.

26 Images Comixology's History With Amazon

Comixology kindle app